IT Support Company Revives With The Help Of A Website Refresh

Services:

• Copywriting
• User Experience Design
• Web Design
• Web Hosting & Maintenance

About the Project

Strategica IT Solutions is a Managed IT Service Provider for small to medium-sized businesses around the Chicago area. Founded in 2016, the company established its identity as a cybersecurity-oriented IT provider, with a small team of IT veterans boasting 20+ years of experience.

When Gabe, the owner, told me that he “doesn’t get that many customers anymore,” I knew I could help. I asked him a bit about his clients, and it was apparent that his company’s only contract was with a wine storage and distribution facility on the outskirts of Chicago.

What I found on his website was a bit of a nightmare. It wasn’t even complete. I don’t have the pictures now, but the most important issue was that it did nothing to make his company look professional.

Strategica IT Solutions needed a refresh, and because they didn’t have a decent number of reviews, a B2B networking approach would be more efficient for lead generation. This meant there would be less emphasis on SEO.

Objectives

1. Give Gabe a brand-new, modern website that would make him stand out from the competition.
2. Create a personality for the company by adding pictures related to the staff and office, increasing visitor trust in Gabe’s services as they scroll.
3. Create a sense of competence within the company by creating a few blogs—nothing special, though.

Phase 1: Market Research

Admittedly, I wasn’t very knowledgeable about the IT industry; all that “technical jargon” (a term I got very familiar with during my research) was Greek to me, so I had to catch up.

So, I spent dozens of hours researching the ideal client’s pains, desires, and the values and features one would use to evaluate IT services between MSPs (Managed Service Providers).

This process wasn’t a one-and-done either. Multiple rounds of market research were needed for each service, but it became easier from there.

Ultimately, this website had to be geared towards those targeted by Strategica IT Solutions (both in person and via email). They would be in positions such as business owner, CEO, operations manager, and general manager who have been suffering from technology headaches and security concerns.

Phase 2: Writing the Copy

Time for the hard part.

“But aren’t you a designer? Why are you writing the copy first?”

That’s because you can’t have good design without good copy, and you can’t have good copy without good design. Design is more flexible when you craft it around the copy.

Thankfully, there are a lot of MSPs with high-converting websites out there. Why risk it all and start from scratch? So, I went on a hunt to model successful copy and design outlines…

And I found one: Internos Group in Miami.

Great.

The flow of the homepage copy was designed to funnel visitors who had heard of Strategica IT Solutions into the website, reaffirm their pains, examine why the provider was the best option for their IT needs, address any concerns they may have, and then fill out a form for a free consultation.

As for the service pages, they essentially followed the PAS formula (Pain, Amplify Pain, Solution), a very straightforward but effective way to funnel conversions on pieces of copy such as a webpage.

Regarding SEO: It wasn’t a main concern for the company. Gabe was still looking for clients through networking and B2B outreach, though efforts will be made later on when he’s expanded a bit more.

The blogs were a different story, however, as such an asset would show someone looking into Gabe’s company that it is experienced and a trustworthy source of knowledge.

So, with the help of more research and a touch of AI, I created five blogs to help the company show off its competency. Topics ranged from preventing data loss to how much a company should spend on IT.

Phase 3: Design

The coding framework I used was TailwindCSS, specifically because Gabe, as a cybersecurity-oriented provider, was more comfortable using code rather than a website builder.

Other than that, creating the design was pretty straightforward. I simply analyzed how Internos Group laid out their information on their website and transferred that onto Strategica IT Solutions’ site.

After three weeks, the website was done. Here is a part of the completed homepage. You can visit the website at https://strategicaitsolutions.com.

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The Results

Since then, Strategica IT Solutions has picked up two new clients with the outreach strategy. One of them gave Gabe a $5,000 deal on an access point job as part of the consulting service the company offers. This success was no doubt because of the treasure trove of information they found on their website, which gave the client the confidence to trust Gabe.

Here’s what Gabe had to say about his new site and his thoughts on working with me:

“Quintellex improved content to engage with a non-technical audience. He made a big effort to analyze what they could not only improve but also add so the website is more complete according to our services and audience.”

As for the next couple of months? Since the company is still focusing on a B2B networking strategy, the best course of action for the website is to create more blogs to build a strong SEO base once Strategica is large enough to focus on digital marketing.

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